If you’ve been toying with the idea of creating a 3D animation video for your business, then you might have a few questions about what animation studios do. What services do they provide? Who hires them? And why would you pick a studio over other options? Let’s take a look.
What is a 3D animation studio?
A 3D animation studio is a business that specialises in creating animated content for various industries. One Bright Dot creates 3D animation for TV, cinema, outdoor and other advertising placements.
What services are offered by a 3D animation studio?
3D animation services typically include:
- Concept development – this includes the initial idea, design, script and storyboard.
- Modelling – creating the 3D objects that will be animated.
- Rigging – creating the skeleton for the models, which informs how they can be animated.
- Animation – the actual animation of the characters or objects.
- Lighting – making the animation feel more realistic.
- Rendering – the process of converting the animation into a video.
- Post-production – the final step, combining all the elements (e.g. animation and motion graphics, sound, etc.).
One Bright Dot offers all of this – and more. We can tailor our approach to what you need. We can supplement your existing team’s capability, or if you want us to take on the whole project end-to-end, we can do that too.
Who hires animation studios and why?
A wide range of clients use 3D animation studios, including film and TV studios, video game companies, architecture firms and more.
One Bright Dot specialises in creating 3D animation for TV commercials and advertising, so we’ve worked with a range of businesses, including advertising agencies, in-house marketing teams, tech firms, events organisers – the list goes on.
These businesses come from a really wide range of industries, from finance products to nappies for babies, which shows just how versatile 3D animation can be.
So why do they use 3D animation? High-quality 3D animation is an effective way to grab (and keep) the attention of your target audience, making it an excellent way to advertise your products and services.
Using a specialised 3D animation studio can be more cost-effective and less time-consuming than trying to hire a team in-house. They are the experts, which means that you can really bring your vision to life with a tried-and-tested process.
What is 3D animation used for?
Common commercial uses for 3D animation are:
- Explainer videos – content that explains complicated topics.
- Product visualisation – videos that showcase products in an engaging way
- Brand storytelling – these use 3D animation to connect emotionally with an audience.
- TV Idents – a creative way to engage with specific audiences.
Event visuals or virtual experiences – can be used in planning or to elevate the event itself.
Why choose an animation studio over a freelancer?
A 3D animation studio has lots of advantages, from the level of expertise to reliability and consistency.
A studio will have experts in each particular area, as opposed to a freelancer, who will be a jack of all trades. It means that each step of the process will be of really high quality.
Working with a studio is also really good for scalability. If you decided to increase the number of idents you wanted to go with, for example, then a studio would be able to add more people to the team as needed, ensuring that your project still meets the deadline.
Looking for a 3D animation studio?
We pride ourselves on offering high-end 3D animation services, on par with the capital’s provision, but without the London price tag. If you have an idea for a video, then get in touch today.