Looking to captivate your audience from the very first moment of your TV ad? Motion graphics are a powerful way to instantly communicate your brand and your messaging with style.
In this blog post, we’ll discover what motion graphics actually are, what they do and how they could transform your TV advertising.
What are motion graphics?
Motion graphics, or motion design, refers to the animation of logos, text, icons and other design elements.
It was pioneered by Hollywood in the 1950s to create title sequences that conveyed the feel of the film through the choice of font, colour and pacing of movement.
As technology has advanced, motion graphics have been used in all kinds of places, from film credits to news broadcasts, and of course, advertising.
Are motion graphics animation?
Yes – but not all animation is motion graphics. Animation is a broad term for a whole range of different types and styles of animation (think 2D vs 3D, for example), and motion graphics falls under this term. You might see phrases like ‘motion graphics animation’ or ‘animated motion graphics’ used interchangeably.
Why motion graphics matter for TV campaigns
Motion graphics can elevate your messaging so it lands with your target audience, from being more visually engaging to condensing potentially complicated information. You might find that your TV ad doesn’t feel complete without it.
What benefits do motion graphics bring to TV ads?
Visual impact
Whether it’s bright colours, energetic animation or interesting transitions, an ad that uses motion design is guaranteed to capture the audience’s attention and keep them engaged. Our TV ident for Tombola is an excellent example of bright colours and shapes in motion that capture your attention.
Brand reinforcement
Motion graphics help make your brand more memorable, improving brand recognition and awareness. A moving logo is much more effective than a static one, for example.
Message clarity
Motion graphics can convey information in a quick and easy-to-understand way, making them perfect for TV ads and campaigns. Our piece for Wavin demonstrates this perfectly – through slick CGI and motion graphics, their keyless product concept is easy to understand (even if you’re not a plumber!).
Creative flexibility
You can be much more creative with motion graphics than you can with a live action shoot, because you’re not limited to what you can achieve in the real world.
Cost efficiency
Motion graphics can end up being more cost-effective than a live-action shoot, too. No actors, sets or location fees to worry about.
Why you need a dedicated motion design studio
Partnering with a dedicated motion graphics agency like One Bright Dot means working with a team of skilled, experienced professionals. We understand the nuance and detail of visual communication, as well as how to produce broadcast-ready graphics on budget and on time.
How One Bright Dot creates motion graphics that deliver
With decades of experience in bringing ideas to life for TV and cinema, we have honed our motion graphics design process to (almost) perfection.
We’ll collaborate closely with you from initial concept through to post-production and beyond to ensure your message is clear, creative and compelling.
Got an idea that needs motion graphics?
Get in touch with our team today, and we’ll help you bring it to life. Whether it’s a TV ad, ident or explainer video, we’re here to help.